“It is the apathy of the individual that has brought us to this state. People of integrity, people who do social service and role models will have to inspire the voters and give them new hope.”
– H.H.Sri Sri Ravishankar
A large part of the Indian population especially the middle class has isolated itself from the democratic processes of the country. “I Vote For a Better India” was our attempt to increase awareness about the importance of voting among the people, especially amongst the youth, and thereby helping them to develop a sense of responsibility towards the society and the country.
The objectives of the campaign were:
Increase voter awareness regarding the importance of voting
Increase voter registration by registering 50%-65% of the unregistered voters before January 31, 2014 (50-80 million new voters / ~0.9-1.5 lakh voters per Parliamentary Constituency)
Clean the electoral rolls to reduce bogus voting by ~ 50-80 million
Increase voting turnout by more than 20% (including cleaning the electoral rolls)
This campaign was extremely successful. The 2014 general elections saw a record number of voters exercising their franchise right.
Our team worked with multiple agencies including the Election Commission of India, corporate houses, technology groups and other NGOs to spread awareness about voting and simplifying the voter registration process.
A testimony to our success is the high level of involvement we had from youth volunteers and events like the Junior Vote-athon where even children participated.
across 150 constituencies registered in our voter registration drives
An inter-college competition increasing awareness and importance of voting across 15 states, 500+ colleges and reaching out to 10000+ youth
Educative inter-school competition sowing the seeds of patriotism in school children touching 150 schools
We conducted a number of voter registration and awareness drives in partnership with the Election Commission of India to make people aware of “Why” and “How” to register. To simplify the process from our end we created a very simple voter registration application that could be accessed via the web or via an app.
Further we built partnerships with multiple organizations including TCS, HUL, Kotak, Yes Bank, GenPact, Oracle, Google, L&T, Godrej and SEBI to run registration drives in their respective campuses.
Many of those to whom we reached out to suggested that the cumbersome nature of the voter registration process was perhaps one of their biggest deterrents in voting. They wanted to vote but the registration process was hard.
We believe that the current registration mechanism can be simplified considerably and technology can serve to make the registration process easier and more accessible.
The Art of Living envision’s playing a pivotal role in strengthening the democratic processes in the country. This successful campaign was an effort in that direction. Please reach out to us if you would like to join hands with us in such efforts.